CASE STUDY DIGITAL
Lone Seasons - Campaign for Lone Hotel
Lone Hotel is an all year long hotel destination. Following this insight, our creative team thought of a rather different approach when building the concept for the hotel’s new brand video: why having a standard one piece video material when the hotel works successfully and changes its offer throughout the year?
A concept with 4 concise and visually appealing brand videos, launched on the first day of every new season, was born, representing the hotel and its special atmosphere in different parts of the year. Apart from video marketing, this 1-year-long campaign included Social Media content and advertising, a specially created microsite and Project Management activities.
A great example of combining Social Media and Video Marketing implementing a concise and long-term approach within Online Branding practices
One of the most successful online campaigns of Design Hotels group