Inspired moments   /   seconds

Moment of truth

Maximizing the RETAIL experience to influence purchase intent is primary objective for MPG in RETAIL segment. This is the moment when purchase decisions are made and consumers become customers. As a result a vital component of every marketing strategy that requires to be integrated and always considered if results and objectives will be achieved.

Utilizing and evaluating store level data, which define what best influences consumers purchasing decisions will ensure excellence with in-store execution. While understanding the drivers in the purchase decision process will provide the necessary tools to be considered when planning strategies in this environment.