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Over the past 15 years MPG has recognized and developed a 3 POINT MARKETING STRATEGY that is based on experience, statistics and key learning’s attained from past events, activities and promotions. The MPG 3 POINT APPROACH to marketing relies on the fundamental principals of human psychology and experience.

  1. A recognized writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective. A series of three occurrences often creates a progression in which tension is created, built up and finally released to emphasize an idea and make it more relevant and memorable.
  2. Most people require a minimum of 3 TOUCH POINTS to reinforce a choice before making a decision.
  3. People have a higher tendency to remember information or moments that occur in 3’s.
  4. Historically items are presented and established in 3’s.
    • Three Blind Mice, Three Musketeers, Three Little Pigs
    • Holy Trinity – God, The Son and the Holy Spirit
  5. Motto’s are known to be formed in HENDRIATIS or TRIPARTITE form where 3 words define one meaning or idea
    • wine, women and song hedonism
    • peace, order and good government United Nations
    • Truth, Justice and American Way Superman
  6. A well known Latin phrase “omne trium perfectum” – everything that comes in threes is perfect, or every set of three is complete

Understanding the fundamental core values of the power of 3 combined with current marketing principals generates the strategy and values behind MPG 3 POINT APPROACH. In this day and age when the individual consumer has more power and ability to influence choice and change in the market a more comprehensive and well-rounded approach is required to create influence and gain approval. Understanding people and where they are, are key components in developing strategies that will achieve results.

For this reason MPG recognizes the need to develop fully integrated marketing platforms that touch consumers in more than one area developing elements that touch people in a RETAIL, LIVE and DIGITAL environments. This 3 POINT methodology will increase overall impact and generate results far greater than any standard approach.